The first edition of Expo AtlanticTerroir, organized by the Angra do Heroísmo Chamber of Commerce and Industry, will take place from April 4 to 6 at the Multipurpose Pavilion of the Terceira Island Multisectoral Park in Vinha Brava.
The new event dedicated to viticulture in the region aims to promote synergies and boost new markets for regional wines. Six wineries from Terceira Island, 10 regional, 15 national, and three from Cape Verde will be represented.
According to Rui Martins, president of the Angra do Heroísmo Chamber of Commerce’s Wine Commission, the event is an opportunity for producers to have “direct contact with other suppliers, equipment and enology products” and to have “contact with other markets.”
“When we bring together all those interested in the sector, we create synergies that sometimes we don’t even expect to happen,” he said.
The Angra do Heroísmo Chamber of Commerce’s Wine Commission president acknowledged that the sector faces challenges in the Azores but expressed confidence in its growth.
“2024 was a catastrophic year for viticulture, not only because of the weather conditions, but also because of the attack by birds and other species on the grapes. What is certain is that this will continue to happen. Measures need to be taken so that these factors that reduce production can be minimally overcome, but everyone will fight with their own weapons so that production in the Azores has more quantity and stability in its production,” he pointed out.
For Rui Martins, the sector’s potential in the region is not only measured by the quantity of grapes produced.
“Viticulture isn’t just about producing grapes, it’s about producing wines of a very high quality, which means their value can be higher, but also everything that goes with it. Wine tourism has enormous potential to be developed,” he stressed.
The chairman of the committee explained that, unlike other wine fairs, Expo AtlanticTerroir encompasses more than wine tastings and entertainment.
“It’s a comprehensive, diversified, regional event that will reflect the entire sector represented on Terceira Island,” he said.
Two wine dinners, with wines from Terceira island, three commented tastings, talks, and five-panel discussions, are planned in a forum organized by the Association of Portuguese Wine Municipalities (AMPV).
The space will have 20 commercial exhibitors linked to the sector, a catering area, and two stages where local and national artists will perform.
On the 4th, João Barros and Myrica Faia will perform; on the 5th, João da Ilha Trio and Ronda da Madrugada; and on the 6th, Miguel Gameiro & Polo Norte.
The event will also include the Azorean Wine Gala, organized by the Association of Portuguese Wine Municipalities. At this gala, regional prizes will be awarded, and the Azorean municipalities’ bid to become European Wine Cities 2026 will be presented. The gala will also feature performances by Vera Brasil and Rui Tanoeiro, the National Rural Song Festival winner.

The event also promotes wine training for catering professionals.
Access to the space is free, but to access the tastings, which last three hours, you must pay for a glass, which costs 5 euros.
The event, which has a budget of around 90,000 euros, is organized by the Angra do Heroísmo Chamber of Commerce in partnership with the two municipalities on Terceira Island, the Regional Government of the Azores, and the regional development association Grater.
Angra do Heroísmo town councilor Fátima Amorim stressed that “wine and vineyards have been booming in the Azores.”
“Terceira’s producers are producing quality that we’re proud of and have won national awards. It’s important to have them present and for them to be the main players at the fair. Our producers are becoming more visible and that’s what we want for those who visit us,” she said.
Paula Sousa, a councilor for the municipality of Praia da Vitória, also argued that the region has “good wine production” and “distinguished wines.”
“It’s a singular event, but it has a plural projection. It has strands and indicators that can benefit from this and with projections at regional, national and even international level, in various aspects, including tourism,” she pointed out.

Translated to English as a community outreach program from the Portuguese Beyond Borders Institute (PBBI) and the Modern and Classical Languages and Literatures Department (MCLL) as part of Bruma Publication and ADMA (Azores-Diaspora Media Alliance) at California State University, Fresno, PBBI thanks Luso Financial for sponsoring NOVIDADES.