“This event represents an opportunity for Azorean companies, with the Azores Brand qualification, to connect directly with consumers, which goes far beyond simple sales. It promotes a sensory inspiration about the Azores and its products,” said the Regional Secretary for Agriculture and Food, António Ventura, yesterday in Lisbon, on the first day of “TasteAzores Colombo.”

After visiting and talking to the more than 20 companies present at the event, António Ventura described these entities as “true ambassadors of the region, especially in the areas of tourism, catering, agriculture, fishing, and hospitality.”

“The name Azores is very well known around the world in all economic areas, and there is a growing demand for Azorean products,” he said. Until Sunday, the Colombo Shopping Center in Lisbon is hosting the 7th edition of the “TasteAzores Colombo” event, an initiative of the Regional Secretariat for Agriculture and Food, organized by the Azores Brand Management and Promotion Office.

The event will feature the direct participation of 24 regional companies from different sectors of activity, with a special focus on the food sector: Adolfo Mendonça Atelier, António Teles Herdeiros Lda., AgroMarienseCoop CRL, AzorGhee – CD Lux Investment Unipessoal LDA, Boa Fruta LDA, CPdA – Companhia Portuguesa de Algas, Espaço Açores – Restaurant, Insulac – Produtos Lácteos Açoreanos, SA, LactAçores UCRL, LoopPursuit Lda. (Bananika), Magma, Materramenta, Mel do Atlântico Unipessoal Lda, Mercado das Ilhas – NaturFroyo, MPD – Bensaude Distribuição, Promineral, Pronicol Produtos Lácteos S.A, Queijo Vaquinha, Quinta das 3 Cruzes, Quintal dos Açores, RTM Laticínios do Pico, Salsicharia Ideal, Sociedade Conserveira Açoriana, Lda. and YOÇOR – Garcez & Santos.

With companies from the islands of São Miguel, Terceira, Pico, Graciosa, São Jorge, and Santa Maria, an institutional partner, Turismo dos Açores, is also participating in this edition, considering the importance of promoting the Azores as a destination to the general public.

In Diário Insular, José Lourenço-director

Translated into English as a community outreach program by the Portuguese Beyond Borders Institute (PBBI) and the Modern and Classical Languages and Literatures Department (MCLL), in collaboration with Bruma Publication and ADMA (Azores-Diaspora Media Alliance) at California State University, Fresno. PBBI thanks Luso Financial for sponsoring NOVIDADES.